Christine Zulehner - Titular Professor of the Innovation & Regulation in Digital Services Chair - Professeure Titulaire de la Chaire Innovation & Régulation des Services Numériques.
 
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Nespresso France: Crosscanal et innovations services

Julien Morel, Directeur des opérations, Nespresso France

Presentation  at the conference organized by the Chair, in Paris,November 3rd 2011, on  “Multi-channel retailing : Managing store and online sales channels and their distinctive business models“.

Web-to-Store, mobile-to-store et médias sociaux : les nouveaux parcours clients.

Thomas Stenger, IAE de l’Université de Poitiers, Laboratoire CEREGE et Institut des Sciences de la Communication du CNRS (ISCC)

Presentation at the conference organized by the Chair, in Paris,November 3rd 2011, on  “Multi-channel retailing : Managing store and online sales channels and their distinctive business models“.

International Multi-channeling: Strategies and Trends

Prof. Dr. Gerit Heinemann, Hochschule Niederhein, Director eWeb Research Center.

Presentation at the conference organized by the Innovation & regulation Chair, on “Digital distribution: Multi-channeling retailing, Managing store and on-line sales channels and their distinctive business models”, in Paris, Novenber 3, 2011.

Comment le site Internet d’une enseigne modifie le comportement de ses clients en magasin

Régine Vanheems, Université Paris I – Sorbonne

Presentation at the conference organized by the Innovation & Regulation Chair on “Multi-channel retailing : Managing store and online sales channels and their distinctive business models”, November 3rd, 2011.