Christine Zulehner - Titular Professor of the Innovation & Regulation in Digital Services Chair - Professeure Titulaire de la Chaire Innovation & Régulation des Services Numériques.
 
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Advertizing in Media Markets

Martin Pietz, Manheim Centre for Competition and Innovation (MaCCI)

Key Note presentation at the ICT Conference organized by the I&R Chair, Paris 5-6 October 2012

Search engine & Web advertising Strategies and their effects on consumers

Sep ’10
15
9:00 am

On September 15, 2010, the Innovation & Regulation Chair held a conference on “Search and Web Advertising Strategies and Their Effect on Consumers”. The event took place on the campus of Télécom ParisTech, and featured seven presentations, given by a group of researchers from some of the world’s foremost centers of expertise in this fascinating area of research, spanning the fields of economics, marketing and computer science.

See conference summary and presentations