Christine Zulehner - Titular Professor of the Innovation & Regulation in Digital Services Chair - Professeure Titulaire de la Chaire Innovation & Régulation des Services Numériques.
 
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Content Economics

Digitization and its effects became the main driver of the recombination of sectors, segments, business models and markets in the cultural and media fields. Evolution of regulations and policies- in particular in competition policies- is often analyzed through a legal framework but need also a renewed economic analysis of recent markets (digital book, advertizing on mobile phone, digital cinema…), of multiple business models (pay-per-view and on-demand services, free services and advertizing, subscription, freemium…), of new production modes (newspapers and blogs, users-generated content, visual arts…) and new distribution and diffusion modes (search engines, aggregation platforms, research and infomediation software, ticketting, interworking…).

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