Christine Zulehner - Titular Professor of the Innovation & Regulation in Digital Services Chair - Professeure Titulaire de la Chaire Innovation & Régulation des Services Numériques.
 
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Yutec SUN

Education
Ph.D., Marketing, University of Toronto, 2013.
Thesis Committee: Avi Goldfarb (chair), Ron Borkovsky, Victor Aguirregabiria
M.S., Statistics, Michigan State University, 2007.
B.A, Philosophy, Seoul National University, 2003.

Professional Experience
Postdoctoral Researcher, Telecom ParisTech, 2013–Present.
Instructor, University of Toronto, 2010–2011.
Teaching Assistant, University of Toronto, 2009.
Research Assistant, University of Toronto, 2007–2010.
Research Assistant, Michigan State University, 2006.
Teaching Assistant, Seoul National University, 2003–2004.

Research
Working Papers
- The Value of Branding in Two-Sided Platforms.
A Computationally Efficient Fixed Point Approach to Structural Estimation of Aggregate Demand
(with Masakazu Ishihara).
- Instrumental Variables and Control Function Methods in Models with Slope Endogeneity

Conference Presentations
A Computationally Efficient Fixed Point Approach to Structural Estimation of Aggregate Demand
European Meeting of the Econometric Society, Gothenburg, Sweden, August 2013
Joint Statistical Meetings, San Diego CA, July 2012
INFORMS Marketing Science Conference, Boston MA, June 2012

– The Value of Branding in Two-Sided Platforms
ZEW Conference on the Economics of Information and Communication Technologies, Mannheim,
Germany, June 2013
Annual International Industrial Organization Conference, Arlington VA, March 2012
INFORMS Marketing Science Conference, Houston TX, June 2011

Honors and Awards

Travel Award, Section on Statistics in Marketing, American Statistical Association, 2012
School of Graduate Studies Conference Grant, University of Toronto, 2011
Doctoral Scholarship, Rotman School of Management, University of Toronto, 2007 – present.

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