Christine Zulehner - Titular Professor of the Innovation & Regulation in Digital Services Chair - Professeure Titulaire de la Chaire Innovation & Régulation des Services Numériques.
 
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Web-to-Store, mobile-to-store et médias sociaux : les nouveaux parcours clients.

Thomas Stenger, IAE de l’Université de Poitiers, Laboratoire CEREGE et Institut des Sciences de la Communication du CNRS (ISCC)

Presentation at the conference organized by the Chair, in Paris,November 3rd 2011, on  “Multi-channel retailing : Managing store and online sales channels and their distinctive business models“.

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