Christine Zulehner - Titular Professor of the Innovation & Regulation in Digital Services Chair - Professeure Titulaire de la Chaire Innovation & Régulation des Services Numériques.
 
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International Multi-channeling: Strategies and Trends

Prof. Dr. Gerit Heinemann, Hochschule Niederhein, Director eWeb Research Center.

Presentation at the conference organized by the Innovation & regulation Chair, on “Digital distribution: Multi-channeling retailing, Managing store and on-line sales channels and their distinctive business models”, in Paris, Novenber 3, 2011.

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