Christine Zulehner - Titular Professor of the Innovation & Regulation in Digital Services Chair - Professeure Titulaire de la Chaire Innovation & Régulation des Services Numériques.
 
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Franchises et stratégies multi-canal

Gérard Cliquet, CREM, UMR CNRS 6211, Université de Rennes 1, IGR-IAE

Presentation at the conference organized by the Chair, in Paris,November 3rd 2011, on  “Multi-channel retailing : Managing store and online sales channels and their distinctive business models“.

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