Christine Zulehner - Titular Professor of the Innovation & Regulation in Digital Services Chair - Professeure Titulaire de la Chaire Innovation & Régulation des Services Numériques.
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Comment le site Internet d’une enseigne modifie le comportement de ses clients en magasin

Régine Vanheems, Université Paris I – Sorbonne

Presentation at the conference organized by the Innovation & Regulation Chair on “Multi-channel retailing : Managing store and online sales channels and their distinctive business models”, November 3rd, 2011.

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