Christine Zulehner - Titular Professor of the Innovation & Regulation in Digital Services Chair - Professeure Titulaire de la Chaire Innovation & Régulation des Services Numériques.
 
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The Role of Search Engine Optimization in Search Rankings

Zsolt Katona (with Ron Berman)

University of California – Berckeley – Haas School of Business

Presentation to the Conference organised by the I&R Chair, September 15th, 2010, on “Search and Web Advertizing Strategies and their Effects on Consumers”

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