Christine Zulehner - Titular Professor of the Innovation & Regulation in Digital Services Chair - Professeure Titulaire de la Chaire Innovation & Régulation des Services Numériques.
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The Attention Economy of Search and Web Advertisement

Alexander White
Harvard Department of Economics
(joint with Kamal Jain, Microsoft Research)
Presentation to the cnference organised by the I&R Chair, September 15, 2010, on “Search an Web Advertising Strategies and their Effects on Consumers”

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