Abundance of digital services and globalization of competition, especially in cultural matters, renews the question of attention and its “capture”. In the digital environment the issue of attention has taken in recent years an increasing role in understanding the changes in media and culture economics.
“Technologies of attention” will have deployed, ranging from neuroscience to attentional psychology, neuromarketing to algorithms, along with the renewal of methodologies measuring audience, usage, memories, etc. As attention appears the foremost value of a primarily advertising supported economy to which, of course, the media, but also cultural sector are no exception, the economic and marketing dimensions are prevalent
The Innovation and Regulation in Digital Services Chair is organizing, with the Pôle Medias – HEC Montreal, on September 21th, 2015, a conference on “attention economics”. It will be held at Télécom ParisTech, 46 rue Barrault, 75013 PARIS.
After a first conference proposed in October 2014, on the economics of digital platforms, the Innovation & Regulation in Digital Services Chair, organized a second conference dedicated to regulation issues. Two real examples of digital platforms in the market for video games on one hand and on the distribution of pharmaceuticals, illustrated the debate that followed between the most relevant regulators: Competition Authority, ARCEP, CSA and the CNIL.
Thus, we could listen Cédric O'Neill, founder of '1001 pharmacies.com "and Pierre Forest, founder of Metaboli, Marc Lebourges, Orange, Chairman of the ETNO Working Group « Competition Policy »before benefiting from presentations and discussion among regulatory authorities, represented at the highest level: Bruno Lasserre, Competition Authority Chairman, Sébastien Soriano, ARCEP Chairman, Nicolas Curien, CSA Member and Edouard Geffray, Secretary General of the CNIL.
The supply and demand of many services offered on the platforms, the organization of multi-sided markets, have many features that make the regulation of these platforms a priori complex. Many difficulties are related to the ability of the regulators to react promptly in an economy that is changing much faster than the regulation, while preserving the necessary serenity of the institutions responsible for implementing them. Moreover, these markets global in essence, regulators can often oppose a national response. Time and territoriality are the two dimensions on which it is necessary to work to invent effective regulation of digital platforms benefiting to the consumers.
We propose to find here all the presentations and debates held at the conference.
The Innovation & Regulation in Digital Services Chair, together with Rennes 1 University, organize the annual Digital Economics Summer Program in Rennes, July 6th and 7th 2015. About fifty researchers from different French Universities and “Grandes Ecoles” will meet during two days to address research topics on digital economics.
See the programme and contacts.
The Innovation and Regulation in Digital Services Chair is a key support of the Master IREN (Network Industry and Digital Economy)
This M2 is managed by a multidisciplinary team from a partnership between Paris Dauphine University, Paris Sud University, Ecole Polytechnique, Supélec and Telecom ParisTech. Focused on economics and management, it is intended to train managers, consultants, contractors or researchers specialized networks and innovation. Partnerships with startups and incubators as well as large high-tech companies or public authorities (regulators) provide many opportunities in the digital, telecoms, energy, electronics, transportation, media and many service industries.
Joëlle Toledano and Eric Brousseau, members of the teaching team, will hold an “oral” on Campus Channel on Saturday, January 24th at 2pm.
Here is the link, single entry point before, during and after the oral.